Katie's Lead Generation Sprint

Your Step-by-Step Agenda to Generate Real Leads for Outbites
Date: Today
Time: 11:00 AM - 4:00 PM CST
Mission: Pivot from social media to aggressive lead generation
Goal: 60 outreach touches + measurable results by end of day

Why We're Pivoting

Social media has given us 40 followers after weeks of work. That's not working. Today, we're switching to direct outreach to food truck owners who are actively bleeding money to DoorDash and UberEats. These are people who need Outbites NOW, not followers who might buy later.

Your job today: Learn fast, execute faster. Every 30 minutes you'll learn something new, then immediately apply it. By 4 PM, you'll have contacted 60+ potential customers and started real conversations.

11:00 - 11:30 AM: RAPID RESEARCH & LIST BUILDING

TOOL SETUP (10 minutes)

🛠️ Install One of These Lead Scraping Tools:

Quick Tutorial: Search YouTube for "How to scrape Google Maps for businesses" (5 min watch)

DO IMMEDIATELY (15 minutes)

SCRAPE Google Maps for Food Trucks:
✅ MEASURABLE RESULT: 50-100 food trucks listed with contact info in a Google Sheet
💡 PRO TIP: After scraping, prioritize food trucks that have: (1) Active Instagram accounts, (2) Their own website (shows they care about branding), (3) Post regularly (means they're actively operating)

11:30 AM - 12:30 PM: INSTAGRAM DM BLITZ #1

LEARN (10 minutes)

DO (50 minutes)

Send 20 personalized Instagram DMs using this formula:

"Hey [Name]! Saw your [specific menu item] at [location] - looked amazing. 🔥 Quick question: are you still using DoorDash/UberEats for online orders?"

Process:

  1. Look at their Instagram - find something specific to compliment (a dish, their truck design, a recent post)
  2. Send the personalized DM
  3. Mark in your spreadsheet: "IG DM Sent" + date
  4. Move to next one
✅ MEASURABLE RESULT: 20 Instagram DMs sent and tracked in spreadsheet

12:30 - 1:00 PM: EMAIL LIST BUILDING

LEARN (10 minutes)

DO (20 minutes)

✅ MEASURABLE RESULT: 15 new emails collected and added to spreadsheet

1:00 - 2:00 PM: COLD EMAIL CAMPAIGN #1

LEARN (15 minutes)

DO (45 minutes)

Write and send 15 cold emails using this template:

SUBJECT: Are you tired of 30% commissions? BODY: Hi [Name], I came across [Food Truck Name] and your [specific menu item] looks incredible. Quick question: Are you currently losing 20-30% of every order to DoorDash/UberEats? We built Outbites specifically for food trucks - it's $1 flat fee per order (no commission) + you own your customer data. Worth a 10-minute call this week? Best, Katie Outbites.com

Important: Personalize the menu item for each email. This takes 30 seconds but dramatically increases response rates.

✅ MEASURABLE RESULT: 15 cold emails sent and logged in spreadsheet

2:00 - 3:00 PM: FACEBOOK GROUP PROSPECTING

LEARN (15 minutes)

Search & Join 3-5 Facebook Groups:

Read the group rules. Identify who the active members are. See what people are complaining about.

DO (45 minutes)

Soft Approach - Comment on 10 posts where owners complain about:

Your comment formula (add value FIRST, no pitch):

"Have you looked into commission-free platforms? We found something that helped us keep 100% of our profits. Happy to share what worked if you want to DM me."

Alternative approach:

"Ugh, I feel this. We were paying $1200/month in commissions before we switched. There are better options out there now that give you full control."
✅ MEASURABLE RESULT: 10 meaningful comments/engagements logged in spreadsheet
⚠️ WARNING: Don't spam links or pitch directly in groups. You'll get banned. Build trust first, then move to DMs.

3:00 - 3:45 PM: LINKEDIN OUTREACH

LEARN (15 minutes)

DO (30 minutes)

Send 15 connection requests with personalized notes:

"Hi [Name], fellow food truck enthusiast here! I'm helping mobile food businesses cut their delivery app costs. Would love to connect and share some insights. 🚚"

OR shorter version:

"Hey [Name]! Saw [Food Truck Name] on IG - your setup looks awesome. Would love to connect and swap notes on the food truck biz!"

Process:

  1. Find their profile
  2. Click "Connect"
  3. Click "Add a note"
  4. Paste personalized message
  5. Send
  6. Log in spreadsheet
✅ MEASURABLE RESULT: 15 LinkedIn connection requests sent and logged

3:45 - 4:00 PM: DAILY REPORT & TOMORROW'S SETUP

Track Everything (10 minutes)

Create a simple daily report with these numbers:

Set Up for Tomorrow (5 minutes)

✅ MEASURABLE RESULT: Complete daily report sent to your boyfriend + response plan for tomorrow

TODAY'S SUCCESS METRICS

By 4:00 PM, you should have:

What to Expect:

🎯 REMEMBER: Speed > Perfection today. The goal is VOLUME and learning what works. Track EVERYTHING.

Tools You Need (All Free)

Final Pep Talk

Katie, this is your chance to prove that direct outreach crushes passive social media. Every food truck owner you contact today is currently losing thousands of dollars per month to delivery apps. You're not selling - you're rescuing their business.

Some people won't respond. Some will say no. That's fine. You only need a few "YES" responses to make this worth it. Focus on the numbers: 60 touches = 6-9 conversations = 2-3 interested = 1 demo call.

Now get out there and make it happen. 🚀

Outbites Lead Generation Sprint
Prepared for Katie | Print this and check boxes as you go!